Start with the Basics: Not Every App Is for You
When you see Instagram, Facebook, TikTok, and YouTube on every phone screen, it’s tempting to try them all. But not every platform fits every business. As a small brand, you need to choose based on your audience, your content, and your comfort. Doing less, better, is smarter than doing everything halfway.
Know the Platforms Before You Post
Instagram – Best for Visual Brands
If you run a café, salon, or home product biz, Instagram is your visual home. Use it to share photos, Reels, and Stories.
Facebook – Best for Community Engagement
Great for older audiences, promotions, and updates. If your customers use FB Messenger to ask questions — you need to be there.
TikTok & YouTube Shorts – Best for Fast, Viral Videos
Perfect for brands that are comfortable in front of the camera or can show fun behind-the-scenes clips. You don’t need fancy editing — just authenticity.
Messenger & WhatsApp – For Fast Replies
Being reachable builds trust. Set up auto-replies and quick responses to save time while still keeping customers happy.
Start Small, Then Expand
Don’t burn out trying to be everywhere. Start where your audience already is, focus on consistent content, and once you’re confident — grow into other platforms. Social media should help your business grow, not stress you out.
